FDMS Session Speaker Outline

Customers & Content: How to Effectively Manage Your Best Resources

Speakers:  Joe Sorge, Founder of AJ Bombers
Moderator: Paul Barron, CEO of DigitalCoCo

Session Outline:
Finding a dashboard that works for you and your brand is crucial when managing a constant flow of content. Your customers and your content are your best social tools, and an easy-to-use content management system (CMS) is vital to keep both organized in one place. In this session, you will learn how to best manage these relationships online, and learn which dashboard systems other successful brands in the foodservice space are utilizing.

Key Audience Questions & Takeaways:

  • What dashboard/CMS do you use?
  • How does this tool help you to manage customer service for your brand?
  • How does this tool aid in finding valuable, brand-related content?
  • What are some specific examples of how using a CMS has helped your business get ahead?
  • How do these resources play into user-generated content?

Content Resources:

Turn & Burn- Sprout HQ: The Future of Social in Business

How to Use Social Media for Customer Service

Turn & Burn- Social Customer Service for Restaurants