Frequently Asked Questions

Q: You used to offer the Top 250 on the website, what happened
A: As of Q3 2014 we began providing the Top 25 ranked brands as a free part of the website and have now released a much more robust report for the Top 250 as a paid product that will report on Mobile, Location, Engagement and Sentiment across the Top 250.

Q: How often does the RSMI score brands?
A: We review brands every 24 hours with a measurement mark each quarter to evaluate progress.

Q: We have great audience growth and high engagement scores on Facebook, why are we not higher in the index?
A: Though Facebook is a significant social media platform, it is still only one part of the Index as we track much more than just fan growth and engagement on Facebook.

Q: What do you mean by multi-variant sentiment?
A: Most sentiment tracking is general sentiment that does not include context to the business with our multi-variant model we look not only as sentiment but more importantly sentiment that is relative to your specific business.

Q: How do you index social consumers?
A: We are not just monitoring how consumers interact with brands but actually index these actions, as related to brands we index, and as they relate to digital and social actions.

Q: I am not in the Top scoring lists, am I included?
A: You may be but for safety you can submit your business easily and free! Remember that we currently have over 10,000 brands in the index and only report on the top 1-3% pending on the tracking focus. If you are interested in learning more about your specific brand score you can email us at for a detailed fee based report.

Q: Can I check for my RSMI score real-time?
A: Though we have real-time backends at this time, the availability of this service will be coming to a real-time dashboard with real-time competitive analysis in the future.  You will be able to download the entire Top 250 analysis as a report as well.

Q: How is it that you track location-based actions to develop Social ROI reporting?
A: Our VenueTrak system is a proprietary social eco system that reveals much more than just your business mentions across sixteen platforms and growing. VenueTrak is a model that looks at linked brand conversations around location-based credentials of on-site location actions, intent to visit and return & refer actions by consumers.