FDMS Session Speaker Outline

One Step Ahead of the Digital Consumer

Speakers: Bob Purcell, VP of Marketing at Boudin Bakery; Stacie Lange, VP of Communications at Smashburger
Moderator:
Paul Barron, CEO of DigitalCoCo

Session Outline: Consumer behavior trends in relation to food & technology is a science. For those who study cultural, social and digital trends, being able to predict the next big thing is extremely advantageous. With the rise of big data and the rapid pace of tech advancements, staying ahead of the curve has become vital in our industry. In this session, we dive into some of the data and trends to help you strengthen or redirect your  marketing strategies.

Key Audience Questions & Takeaways:

  • What technologies and forward-thinking strategies is your brand currently implementing to stay ahead of the competition?
  • How do you use Big Data and other data trends for your marketing strategy?
  • What are some big trends you see happening for end of 2013/beginning of 2014?
  • How much time do you give a new marketing resource or strategy before assessing whether it’s a successful one for your brand?
  • What are the main factors one needs to take into consideration when thinking ahead for the brand? (i.e. customer demographics, location, time of year, inventory, etc.)
  • We know marketing at a local level is crucial. How does your brand market for local? What local strategies work best for you?

Content Resources:

Turn & Burn TV: Understanding the New Connected Consumer

New Digital Influencers: The Coming Youthquake

Marketers Increasingly Rely on Data, Study Shows

Top Menu Trends Revealed Through Social Media Insights

Most Marketing Pros Are Still Lacking Big Data Skills

How Millennials Are Influencing a New Era of Digital Marketing