Keeping It Casual: The Casual Dining Social 100
The Casual Dining Social 100 Report lays out the Top 10 Brands with the “Best Food Sentiment.” Sentiment is broken down into three categories that resolve against tens of thousands of key words based on service, food and overall brand experience. The score is then averaged for an overall sentiment.
McDonald's takes No. 1 spot in 4Q Restaurant Social Media Index
McDonald’s jumped ahead of Starbucks to the top spot in the fourth-quarter Restaurant Social Media Index, marking the first time another brand has held the No. 1 position during all six consecutive quarters of the ranking.
Buffalo Wild Wings soars and Starbucks takes a tumble in RSMI top 10 brand rankings
Falling from its comfortable No. 1 spot for the first time in two years is Starbucks. The much-loved coffee brand’s service has consistently grown, and even rose in point scoring in Q4, but competition in the RSMI is heating up, with other large-scale brands outpacing others.
Which Are The Most Social Brands In Hospitality?
Which brands in the hospitality industry are the most social? The table below sets out the top ten from the Q4 2012 results of DigitalCoCo‘s restaurant social media index (RSMI) and shows McDonald’s edging Starbucks, followed closely by Wendy.
Taco Bell, Subway Score Big With Super Bowl Ads
According to a study from DigitalCoco, a social media strategy firm focused on the hospitality industry, Taco Bell and Subway kept pace with traditional Super Bowl advertisers in the soda and packaged-food industries. The firm monitored the interactions advertising brands received on their Facebook and Twitter pages during the Super Bowl, categorized them as positive, negative and neutral, and tabulated them into a sentiment score on a 1,000-basis-point scale.
The Chipotle Effect - Better Than An Organic Hoodie
The Chipotle Effect by Paul Barron, founder of FastCasual.com, a must read for restauranteurs, is a great resource for any business. But the real value in The Chipotle Effect is what Barron has hidden subtly under the surface, which is the changing dynamic between consumer and restaurant.
Starbucks Is 'Best Loved' Food Brand On Social Media
Who do you love? On social media, the answer seems to be Starbucks. The ubiquitous coffee house chain is the "most loved" of 3,400 food and restaurant brands, according to an analysis of social media sentiment in the first half of 2012 conducted by Digital CoCo, a marketing agency.
DigitalCoCo releases the Q1 2012 Top 100 Restaurant Social Media Index (RSMI) - July 2012
DigitalCoCo the innovator of the RSMI a platform developed for tracking industry trends as it relates to brands, consumers and their interaction in social media continues its development of the power platform.
Restaurant Mobile Social Consumer Trends #MoSoCo - Dec 2012
DigitalCoCo has recently extracted data from its Restaurant Social Media Index (RSMI) to delve further into who today’s Mobile Social Consumer is, and how this group is engaging with — and affecting — the restaurant and hospitality industry.
Fast Casual Social 100 Report And The New Age Consumer
The $27 billion Fast Casual segment of the $632 billion restaurant industry grew at an astonishing 20.8% in 2011 over 2010, confirming that there is no slowdown in the appeal of Fast Casual to a broad range of consumers. Successful brands know they have to keep their fingers on the pulse of the Fast Casual customer’s needs, wants, and choices.
DigitalCoCo reaches largest social consumer index for the restaurant industry with more than 30 Million U.S. consumers in the RSMI. - Feb 2012
As the leading company tracking consumer actions in the restaurant and hospitality, DigitalCoCo hits a major milestone in reaching more than 30 million U.S. consumers in its Restaurant Social Media Index, RSMI. Founder Paul Barron states this index will hit 70-100 Million by 2015.