FDMS Session Speaker Outline

The Next Social Rockstar Platform

Speakers: Yanira Castro, VP of Marketing at Salsarita’s; Dan Kim, Chief Brand Officer at Red Mango
Lori Masciovecchio, EVP, Chief Client Officer at Zimmerman Advertising

Session Outline: As our attention spans are getting shorter, visual platforms like Pinterest, Vine and Instagram are perfect for passing time. As they've become more popular, marketers are finding ways to utilize them in a brand’s digital presence. As we evolve, and Facebook and Twitter reach critical mass, will Pinterest, Instagram or Vine take the cake? Or will we be introduced to a completely new platform that trumps all? In this session, we talk about critical mass and scalability on social platforms, as well as how to choose which platforms are best for your brand.

Key Audience Takeaways:

  • What’s your favorite current social platform to market your brand? Why?
  • Which existing social platforms do you think will lose its momentum over the next 3-5 years?
  • What emerging social platforms do you see that have the potential to rival or exceed the 3 majors: Google+, Twitter, Facebook?
  • In your experience, what are the attributes of a successful social media program for brand marketing?

Content Resources:

5 New Platforms for Social-Savvy Brands

Instagram Video Vs. Vine: What’s The Difference?

7 Social Networks to Watch in 2013 – Ryan Holmes in Fortune Magazine

Why Instagram CEO Kevin Systrom is Hot for Snapchat