FDMS Session Speaker Outline

The Social Chef: An Appetizing Dish of Transparency

Speakers: Todd Erickson, Executive Chef and Director of Food & Beverage at Haven Hospitality Concepts
Moderator: Paul Barron, CEO of DigitalCoCo

Session Outline: Social platforms allow Chefs the potential to be their own mini Food Network. With visual platforms like Instagram and Pinterest, and broadcasting platforms like Twitter and Facebook, resources are limitless for the emerging chef to brand themselves in whatever light they choose. In this session, you’ll learn about the emerging social chef, who’s doing it right, and how to effectively brand yourself in the socialsphere.

Key Audience Takeaways:

  • What kind of things do you share on Instagram? What do you find resonates most with consumers? (i.e. more ingredients-based, fresh produce, cocktails, plated dishes, etc.)
  • As a chef, do you think about how you prepare meals differently now because of social photo and video platforms?
  • Have these social platforms changed your mentality about how you structure your menu? Ingredient choices? Plating techniques?
Content Resources:

Turn & Burn - The Social Chef

Turn & Burn - Social Food

Turn & Burn - Social Food Part 2

Top Hotel Chefs Add Sizzle to Social Media